Ibrahim learned to hit a ping pong ball by holding the paddle in his mouth while tossing a ball with his feet, yet you can’t find time to understand analytical data to grow your business. Why?
You Need To Look At Your Traffic Analtyics
I’m consistently blown away every week with at least one meeting where a small business owner utters the words “What is Goggle Analtyics.” I’m not entirely sure how in two thousand and nineteen (2019) where people consume more data online then ever before you can neglect knowing what the data is telling you. You’ve heard about Google Analytics from companies like ours for years, and from time to time you actually log in and take a peak. But what are you doing with the data, what is it telling you? Are you goals even set up? Stop the neglect and frustration… keep reading!
We’ve compiled a list of what Google Analytics reports you need to look at, how to access them, and what to do with the information once you review them:
You will want to use tools like Google Analytics to determine exactly where the key problem areas are. If you have a high bounce rate (meaning a large percentage of visitors click on your page once and then leave) then you know you need to boost your aesthetic and make it more enticing to engage with. If, on the other hand activity is solid right up until checkout, then you know there is an issue somewhere with making payments. You need to optimize your site for both these users and for search algorithms alike because both are needed to keep your website healthy and active.
#1 – Google Traffic Acquisition Reporting
This one is simple, It’s the default load screen for Google Analytics. You can compare traffic to see growth over time, time on site and bounce rate your website received today, this week, or last month.
This data is important, but even more value comes from understanding where your traffic comes from. If a traffic source is coming from another country like Russia or India, fix it. It will drastically your traffics stats by ensuring relevant data is being sourced.
You can find out where your website traffic comes from by going to Acquisition > Overview. For a more detailed look into what external sites bring traffic to your site, go to Acquisition > Overview > All Traffic > Referrals.
#2 – Google Source/Medium Reporting
Content is KING, creating new content doesn’t only provide a reason for users to come back to your site but it also shows Google adding value with relevant content. in continually for new infoGoogle and users alike need to have new content in order to keep coming back. It is for this reason that you will see even big E-Commerce stores with a blog. By having a variety of different content updated regularly you can show both users and Google that your site is valuable and active. When there are nearly 2 billion websites out there in the world and only about 172 million of those are active, this is a critical characteristic that you cannot bear to ignore. By creating new and engaging content regularly and by updating your fixed content like homepage and about information, you can keep your site alive and thriving.
#3 – Google Mobile Performance Reports
In August of 2016 Google reported that over 60% of searches were conducted on mobile. Google processes roughly 3.5 billion searches per day, that’s a lot of mobile searching and it means that you need to make sure that your mobile website is optimized for users. Go to Audience > Mobile > Overview to see how much traffic you’re getting from mobile devices, how long that traffic is staying on the site, how many pages that traffic is visiting, and how that traffic is converting into leads and sales.
Google is the world’s most visited website followed by Youtube and Facebook.
#4 – Search Engine Optimization Reports
The Search Engine Optimization reports give you information about how people are reaching your site through Google’s search results. There are three types of SEO reports- Queries Reports, Landing Pages Reports, and Geographical Summaries reports.
Queries reports show which Google searches resulted in the most impressions for your website. You can also see how many of those impressions resulted in clicks, which will tell you your organic search click-through rate.
Landing Pages reports show which pages of your site are showing up in Google’s search results. This helps you to identify which webpages are ranked well and which pages need a little more work.
Geographical Summaries reports provide general SEO metrics from different countries. This is helpful to see if your SEO traffic is coming from relevant locations.
Keep in mind that these reports only include information about SEO so they won’t tell you anything about your paid advertising campaigns, social media, or information from other search engines like Yahoo and Bing.
To generate your SEO traffic reports, go to Acquisition > Search Engine Optimization > Queries and select an appropriate date range. It’s important to note that these reports can only pull data from the past 90 days. Then click the Landing pages report or the Geographical report links.
#5. Google Adword Traffic Reports
If you’re not advertising in Google AdWords, then you don’t need this report.
For everyone else, I recommend checking your Google AdWords Traffic reports in addition to the reports provided within AdWords. That’s because the reports in Analytics have extra information that provide insight into your visitors’ behavior on your website after clicking on your ads.
The default setting in Google Analytics for your AdWords report shows both your ad clicks and your bounce rate (how often people leave your site after viewing just one page). This information can be used to evaluate different ad copy to see which ads are driving more engaged visitors.
To generate an AdWords Traffic report, go to Acquisition > AdWords > Campaigns and select the appropriate date range.
#5. Google Social Media Reports
Social Media offers a great opportunity to generate traffic to your website and therefore leads for your business. However, keeping up a strong social media campaign can be very time consuming. Thankfully, Google Analytics provides several reports that can help you track and optimize your social media marketing efforts.
You can see how visitors from all social channels interact with your website, or you can focus on trends and statistics from specific channels such as Facebook or Twitter. These reports will also show you conversions from social media.
To generate the Network Referrals social media report, go to Acquisition > Social > Network Referrals. This report will quickly show you which social networks are bringing people to your site. You can also see which of your pages are being shared most often on social media sites.
More post will be coming soon on different tactics for delivering the most attention to your brand so please check back soon and often.